Crafting Digital
Experiences
I specialize in designing intuitive, research-driven solutions that balance simplicity, usability, and innovation through human-centered design.
My Projects
Explore my diverse UX design case studies and projects.
Bioreactor Scaler Tool
Designing a decision-support environment for scientist scaling bioprocesses from lab to production, reducing cognitive load and improving confidence.
UX DESIGN - Cytiva
UX RESEARCH - Cytiva
A/B Usability Testing
Understanding customer preferences for decimal number display in bioreactor application tables through direct A/B testing with internal participants.
UX RESEARCH - Cytiva
Remote Moderated Qualitative Study
Validating usability and design decisions for the WAVE 25 rocking bioreactor platform through structured qualitative research across global regions.
Design Approach
My process combines empathy-driven research with iterative design and validation. I rely on methods such as usability testing, journey mapping, and heuristic evaluation to ensure every decision is backed by user insight and business value.


Education
With over 12 years of professional experience—including 7 years dedicated to UX design—I specialize in crafting intuitive, research-driven, and impactful digital experiences.”
I excel at translating complex information into human-centered design solutions that balance simplicity, usability, and innovation.
You can download my resume here
12 Yrs of professional craft. 07 Yrs dedicated to UX excellence.
Master of Design in Information Design
National Institute of Design, Bangalore, India 2015 – 2018
Bachelor of Technology in Computer Science and Engineering (CSE)
CUSAT, Kochi, India 2007 – 2010
© 2026 All rights reserved. Designed with purpose.
Divya HARIDAS

